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Friday, October 21, 2011

Ra.One, Shah Rukh Khan and Homeshop18

In yet another first of its kind marketing association, Ra.One the most awaited film of the year and Homeshop18, India’s largest virtual retail platform, came together for a unique partnership. Through this association Ra.One merchandise spearheaded by Shah Rukh Khan will get access to HomeShop18’s widest distribution network which will enable him to take the movie merchandise to the masses. As official shopping partner of Ra.One, HomeShop18 will sell the original movie merchandise through both its 24 hours home shopping channel and India’s fastest growing ecommerce portal,
Shah Rukh Khan takes movie marketing to an all new level in India, with a deep rooted movie merchandise strategy, enabling audiences from across the country to have a piece of the super hero. HomeShop18 offers unmatched value propositions on its products; free home delivery and cash on delivery, which makes it a smarter and convenient shopping platform.  

Bollywood’s biggest superhero, Shah Rukh Khan on the association with HomeShop18 said, “I would like everyone to watch the movie and bring home G.One. It gives me immense pleasure to collaborate with HomeShop18 as the association would help us reach out to the masses with our super-movie. Through this association, we are trying a new form of movie marketing in India, much like the practice in Hollywood. We want our audiences to not only get entertained by Ra.One but also get a chance to own a piece of the movie as they shop in the comfort of their homes”

Shah Rukh Khan further added “HomeShop18’s innovating retail setup is a significant boost to the movie industry and we look forward to partnering with them for our future projects”

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